THE PROBLEM
Her then current Shopify store sold services as a digital product alongside physical products and third-party items that were unrelated to interior design (skincare & hair products)
THE GOALS
Create distinct user journeys so that the visitor clearly understood that Copper Dust is:
RESEARCH
Client had a strong following in interior design
The Shopify store was a starting point for a multivendor shop - Client revealed these motivations after detailed interviews
PROPOSED SOLUTION & DESIGN RATIONALE
Create two separate, leaner platforms:
BUSINESS IMPACT
Because of the confusion and messy architecture, the Shopify store led to a high bounce rate. Once she had a dedicated space for her design clients, Agyemang began to direct old clients to studio website while promoting homeware exclusively on Shopify.
Web Design (UX / UI)
Web Design exploration focused on highlighting the details in interior styling.The home page features full-width images of some rooms and detailed shots of home décor items sourced by our Client. Each design project has its own dedicated page with a photo gallery.
We created custom icons to showcase the studio’s commitment to sourcing the best quality items for clients.
Web Development
Functionalities included:
Typography
EB Garamond in large titles sits in contrast to the minimalist strokes of Josefin Sans, a typeface that is easy to read on the web.
*Related project: Copper Dust London Shop.
Tools Used: Squarespace, Figma.
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