The Industex Group (ISL) is a multinational company headquartered in Barcelona, Spain with offices throughout Europe and in the United States, China, Japan, and Australia. The Group asked us to perform a brand audit and develop a new multilingual corporate website that would reflect the breadth of its operations throughout Europe, the Americas and Asia. Industex is a partner-client. This project marks our 4th collaboration with the team. Read more about our work below.
Brand Audit & Refresh
We begin with a deep excavation of the import-export industry in Western Europe. We reviewed the work of competitors and other stakeholders in the sector to determine how the corporate website could serve our client’s goals. Areas of interest included:
Project Management
We held many conversations with stakeholders at various levels within the company. The ISL Group includes more than 200 members in more than 12 offices throughout the world.
We interviewed ISL founder and director Philip Bouldstridge Balari about his vision for the brand.
We exchanged with various department heads and team members including:
Copywriting, Fact-checking & Translation
We distilled the valuable insights we received from team members and drafted website copy for all pages in English and Spanish. We also engaged in substantial revisions to make sure the information on the website accurately reflects the company’s mission and culture.
Website Design (UX / UI)
We created a multifuncional website with the following objectives:
We maintained the company’s logo intact and used it as inspiration for the brand’s color palette: a harmonious blend of cool blues and darker hues.
Photo curation
We curated images from the company’s product catalogues and high quality stock.
Website Development
We developed a multilingual website to promote the client’s business in English, Spanish, Italian, German and Japanese. Development functionalities also included:
Tools Used:
Elementor, WordPress, Figma, Google Suite.
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