Sainte Victoire Winery is a brand concept inspired by the Provence wine region. The visual identity of the brand mirrors the hills and colors of the landscape. The ethos of the brand is minimalist luxury: quality without excess. We developed sleek packaging to match and created an easy-to-navigate website for the products.
THE PROBLEM
I took upon the challenge of creating a new brand for a multi-faceted business: a winery open to reservations for visits and workshops and an online shop for their wines that includes a subscription model.
THE GOALS
Create distinct user journeys so that the visitor clearly understood that St. Victoire wines is:
RESEARCH
PROPOSED SOLUTION & DESIGN RATIONALE
Create a multi-layered website that reflects all the pillars that make such a strong brand:
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