BAINA towels are not only good to rub on your skin but frankly they are beautiful, playful and make a delight of a simple, every object that generally gets overlooked. The New Zealand company uses certified organic cotton and manufactures its products in Portugal.

The towels are made from double-looped terry cloth in weights of 500gsm and 600gsm, which makes them exceptionally soft and absorbent. Organic cotton is produced without chemical fertilisers, pesticides, synthetic dyes and genetic modification so it’s gentle on sensitive skin. 

Given that towels are a seasonless item, the company takes a slow purposeful approach, producing small quantities to meet market demand without overproducing. The company plans to add new styles in limited runs that complement the existing range.