Wild Cosmetics

Wild Cosmetics is a UK-based skincare brand known for its line of natural and aluminum-free deodorants.

Wild Cosmetics

Wild Cosmetics is a UK-based skincare brand known for its line of natural and aluminum-free deodorants.

About

Co-founder Freddy Ward, a former marketing director at HelloFresh UK, is on a mission to clean up the bathroom. The company launched with a well-known line of scented natural deodorants in 2019. Wild Cosmetics is gradually moving into other categories, starting with soap.

Clean Ingredients

Wild deodorants are formulated using 100% natural ingredients and never include aluminium salts.

ABOUT THE PRODUCT

While the company uses the same base for all deodorants, they use essential oils to create a array  of scents from clean simple perfumes like Coconut Dream to more exciting options like Sandalwood & Patchouli. "Some fragrances are harder to achieve with just natural oils and so in these instances we use sustainably and ethically sourced synthetic fragrances," the company said. "This makes up a very small percentage of the total bar."

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Environment

Environmental, Social and Corporate Governance (I)

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CLEAN ENERGY

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GREEN INITIATIVES

Wild is focused on offsetting its environmental impact. "For every deodorant sold, Wild promises to contribute a percentage of sales to 'On A Mission', a charity that supports reforestation projects.

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SUSTAINABLE PACKAGING

Wild UK deodorants are packaged in materials that are 100% recyclable, biodegradable, compostable and from sustainable sources. The reusable deodorant case is made of aluminium alloy, "a very commonly used and safe form of packaging and is totally different to the aluminium salts used in some antiperspirants."

Equity

Environmental, Social and Corporate Governance (II)

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INCLUSION

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EQUITY

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WORKER WELFARE

Governance

Environmental, Social and Corporate Governance (III)

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ACCOUNTABILITY

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TRANSPARENCY

Wild Cosmetics website has an excellent search function to answer common questions about ingredients and packaging materials in detail.

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